References

Social Media Marketing

ASL Association, (2014), The ASL Ice Bucket Challenge, [Online], Available at: http://www.alsa.org/fight-als/ice-bucket-challenge.html, [Accessed 4 December 2014].

Bosker B., (2012), Why Peter Thiel Doesn’t Tweet?, [Online], Available at: http://www.huffingtonpost.com/2012/11/16/peter-thiel-social-media_n_2146727.html, Accessed 4 December 2014].

Cassambai, (2013), Social Media Criticism, [Online], Available at: http://www.vexithmedia.com/social-media-criticism/, [Accessed 4 December 2014].

Go G., (2014), Social Media Overview, [Online], Available at: http://onlinebusiness.about.com/od/onlinecommunities/a/social-media.htm, [Accessed 4 December 2014].

Juslén J.,(2011), Nettimarkkinoinnin karttakirja / Handbook of Internet Marketing , Tietosykli Oy, Helsinki.

Nations D., (2014), What is Social Media?, [Online], Available at: http://webtrends.about.com/od/web20/a/social-media.htm, [Accessed 4 December 2014].

Ritz J., (2013), We’re All Journalists Now,[Online], Available at: http://www.huffingtonpost.com/janet-ritz/were-all-journalists-now_b_3122817.html, [Accessed 4 December 2014].

Wikipedia, (2015), Criticisms of Social Media,[Online], Available at: http://en.wikipedia.org/wiki/Social_media#Criticisms_of_social_media, [Accessed 4 December 2014].

Wikipedia, (2015), Ice Bucket Challenge, [Online], Available at: http://en.wikipedia.org/wiki/Ice_Bucket_Challenge, [Accessed 4 December 2014].

Wikipedia, (2015), Social Media, [Online], Available at: http://en.wikipedia.org/wiki/Social_media, [Accessed 4 December 2014].

E-mail Marketing

Chan N., (2014), Inspiring Examples for Successful E-mail Marketing Campaigns, Outbrain, [Online], Available at: http://www.outbrain.com/blog/2014/09/inspiring-examples-for-successful-e-mail-marketing-campaigns.html , [Accessed 8 December 2014].

Copyblogger, (2014), Email Marketing: How to Push Send and Grow Your Business, [Online], Available at: http://www.copyblogger.com/email-marketing/ , [Accessed 8 December 2014].

Moth D., (2014), Email marketing CTA design: five good vs. six bad examples, Econsultancy, [Online], Available at: https://econsultancy.com/blog/64997-email-marketing-cta-design-five-good-vs-six-bad-examples , [Accessed 8 December 2014].

Sandeen P., (2013), 3 Email Marketing Strategies and How to Make Them Work, [Online], Available at: http://www.petersandeen.com/email-marketing-strategies/ , [Accessed 8 December 2014].

Wikipedia, (2014), Email marketing, [Online], Available at: http://en.wikipedia.org/wiki/Email_marketing , [Accessed 8 December 2014].

Online Marketing

Alton, L., (2013), Search Engine Journal, [Online] , Available at: http://www.searchenginejournal.com/the-basics-of-online-marketing-strategy-in-2013/66623/, [Accessed 15 December 2014].

Eric, (2012), 10 Companies Doing Online Marketing Right, [Online] , Available at: http://www.singlegrain.com/blog/10-companies-doing-online-marketing-right/, [Accessed 15 December 2014].

Janssen, C., n.d., Techopedia, [Online] , Available at: http://www.techopedia.com/definition/26363/online-marketing, [Accessed 15 December 2014].

Percey, A., (2013), SEO Marketing: Does it make sense for your small business? ,[Online] ,Available at: http://www.prometheusinternetmarketing.com/blog/seo-marketing-for-small-business/, [Accessed 15 December 2014].

Steimle, J., (2014), What is content marketing? ,[Online] , Available at: http://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/, [Accessed 15 December 2014].

WhatisSEO, (2014), What is search engine optimization (SEO)?, [Online] , Available at: http://www.whatisseo.com/, [Accessed 15 December 2014].

Search Engine Marketing and Optimisation

Moz, (2015), SEO: The Free Beginner’s Guide From Moz, [Online], Available at:http://moz.com/beginners-guide-to-seo, [Accessed 23 January 2015].

Rank Executives, (2015), Benefits of SEO | Learn why SEO is important and maximize your website, [Online] , Available at: http://rankexecutives.com/benefits-of-seo/, [Accessed 23 January 2015].

Search Engine Land, (2015), Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense, [Online] , Available at: http://searchengineland.com/google-search-share-stable-bing-continues-cannibalize-yahoo-187124, [Accessed 23 January 2015].

Search Engine Land, (2015), What Is SEM? PPC & Paid Search Marketing Explained, [Online], Available at:http://searchengineland.com/guide/what-is-paid-search, [Accessed 23 January 2015].

Wordstream (2015), Search Engine Marketing – Marketing for Search | Wordstream, [Online], Available at: http://www.wordstream.com/search-engine-marketing, [Accessed 23 January 2015].

Mobile Marketing

Marrs, M., (2013), What is Mobile Marketing and Why Does it Matter? (So So Much!), [Online], Available at: http://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing, [Accessed 14 January 2015].

Putten, E.-J. v., (2012), De QR-code, onbegrepen maar vol potentie, [Online], Available at: http://www.marketingfacts.nl/berichten/de-qr-code-onbegrepen-maar-vol-potentie, [Accessed 15 January 2015].

Warply, (2013), Push Notifictions – Post tagged ‘Push Notifiations’, [Online] , Available at: http://www.warp.ly/mobile-marketing/push-notifications, [Accessed 14 January 2015].

Wasserman, T., (2013), MMs Could Be the Next Big Mobile Marketing Channe, [Online], Available at: http://mashable.com/2013/10/27/mms-mobile-marketing/, [Accessed 14 January 2015].

Wikipedia, (2014), Mobile marketing, [Online], Available at: http://en.wikipedia.org/wiki/Mobile_marketing, [Accessed 11 January 2015].

NGO Campaign

Greenpeace, (2014), About Us, [Online], Available at: http://www.greenpeace.org/international/en/about/, [Accessed 15 January 2015]

Hillen, B., (2012), YouTube reaches more young viewers than any cable network, says Nielsen, [Online], Available at: http://www.slashgear.com/youtube-reaches-more-young-viewers-than-any-cable-network-says-nielsen-01280224/, [Accessed January 2015].

PewResearch, (2014), Social Networking Fact Sheet, [Online], Available at: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/, [Accessed January 2015].

Youtube (2014), Statistics, [Online], Available at: https://www.youtube.com/yt/press/statistics.html, [Accessed January 2015].

// This page is created for academic purposes //
The IBS Groningen Digital Agency Project (IBSGDAP)

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